WeChat is one of the most popular social media platforms in China, offering a multitude of functions for mobile devices, such as text and voice messages and photo upload. Leica Microsystems China will use WeChat to inform customers and supporters on a weekly basis about corporate news, current products, applications, offers and training courses.
“Via WeChat we want to supply our users with information and tips they will find useful in daily practice. We can give customers, prospects and supporters exactly the information that is of interest to Chinese users and communicate with them direct,“ says Chen Zhu, Digital Marketing Manager China. “WeChat provides us with great opportunities for strengthening Leica Microsystems‘ brand presence in China,” stresses Gordon Chen, Marketing Director China.
With the WeChat account, Leica Microsystems China is starting the first local social media presence in addition to its worldwide corporate websites on Facebook, LinkedIn, Twitter, YouTube and Google+, where Leica Microsystems has been actively communicating with fans and followers for three years now.
Information on WeChat and the WeChat apps for most mobile operating systems is available at: http://www.wechat.com/en/
To follow Leica Microsystems China on WeChat, look for the account name Leica Microsystems or scan the QR code.