Sam Habibi Minelli is Head of the Research Applications as well as Head of the Business Innovation Unit at Alinari 24 ORE. He graduated in Electronic Engineering and combines his technological studies to build new models for market exploitation. His work focuses on bringing research to application and to production. He explores new technologies which use or generate digital pictures - the devices, the user behaviour, the general market changes and demand – and implements prototypes and niche products. He evaluates the picture and video market changes, the legal issues related to copyright and crowd sourcing and studies new processes or applications with field tests and finally he defines target business models. His work implies ground study, experimentation and collaboration with research institutions and industrial partners.