Urs Schmid, Product Manager, Division Industry, has studied computer science at the federal institute of technology ETH in Zurich where he received his master’s degree in 1986. He joined Leica-Microsystems late in the year 2000 as project manager for digital cameras. His main task was to establish a full range of digital cameras for microscopy use. After a short period of time working away from Leica, he rejoined the company in 2004 as part of the marketing team. Today, he is responsible for the development of modern digital camera systems suited for present and future requirements in microscopy.