The types of Personal Data that we may collect while you use the Leica Microsystems Sites are described in this section and include both information that you provide to us and information that we collect automatically when you use the Leica Microsystems Sites.
You do not have to register for a service or program to receive much of the information available through Leica Microsystems Sites. However, some of our content may be available only to registered or identified users and will require you to set up a profile or provide specific information about yourself in order to provide you the service.
Leica Microsystems collects Personal Data that you provide on Leica Microsystems Sites, for example, when purchasing a product, to receive marketing products and information, contact Leica Microsystems customer service, or respond to Leica Microsystems questionnaires or surveys. This could include:
You may contact Leica Microsystems to ask questions, discuss your concerns, or report issues regarding our products. If you communicate with or request information from Leica Microsystems, you may be prompted to provide your contact information as well as any Personal Data that is relevant to your request.
When you use the Leica Microsystems Sites, we also may collect certain usage and device information automatically as described below.
We may record the Internet Protocol (“IP”) address of your computer or other electronic device when you visit the Leica Microsystems Sites. An IP address identifies the electronic device you use to access the Sites, which allows us to maintain communication with your computer as you move about Leica Microsystems Sites and to customize content.
We also collect information about your use of Leica Microsystems Sites through tracking technologies such as cookies and web beacons. A “cookie” is a unique numeric code that is transferred to your computer to track your interests and preferences and to recognize you as a return visitor. A “Web beacon” is a transparent graphic image placed on a Web site, e-mail or advertisement that enables the monitoring of things such as user activity and site traffic. These technologies help remember your preferences and allow us to bring you the content and features that are likely to be of greatest interest to you on the basis of “clickstream” data that shows your previous activities on Leica Microsystems Sites.
We utilize Google Display Advertising (such as Retargeting with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting) to (1) show you our ads on other websites based on your prior visits to Leica Microsystems Sites, and (2) better understand our ad impressions and use of ad services. In connection with the Google Analytics Demographics and Interest Reporting service, we may use data from Google's interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics to understand and improve our marketing campaigns and Site content.
Some of our online advertising takes place through Google Display Advertising. As part of this program, we use Google Analytics features such as Retargeting. In connection with that feature and others offered by ad networks, we and the operators of ad networks, including Google, may use third-party cookies (such as the DoubleClick cookie) – and in some cases first-party cookies (such as the Google Analytics cookie) – to inform, optimize and serve ads across the Internet, based on a user's past visits to Leica Microsystems Sites. We also may show you ads from some of our affiliated companies when you visit Leica Microsystems Sites.
You can opt out of Google Ads by visiting http://www.google.com/ads/preferences. If you do not want your data used by Google Analytics, you can install the Google Analytics opt-out browser add-on at the Google Analytics opt-out page.
This Leica Microsystems Site is not designed to respond to "do not track" signals received from browsers.
To learn more about cookies and other tracking technologies, including how to disable them, please visit http://www.allaboutcookies.org/. Please note that some cookies are essential to the functioning of our Sites and deleting or disabling them will reduce the site’s functionality.
Some Leica Microsystems Sites may be available either as mobile applications or mobile sites that you can use on your mobile device. In such instances, if you use a mobile device to access and use the Leica Microsystems Sites, we may collect the following mobile-specific information in addition to the other information described above: device or advertising ID, device type, hardware type, media access control (“MAC”) address, international mobile equipment identity (“IMEI”), the version of your mobile operating system, the platform used to access or download the Leica Microsystems Site (e.g., Apple, Google, Amazon, Windows), location information and usage information about your device and your use of the Leica Microsystems Sites.
We may combine information about you from a visit to one Leica Microsystems Site with information about you from visits to other Leica Microsystems Sites. We may also combine information about you that is collected through the Leica Microsystems Sites with information that we have collected offline, as well as with information provided to us by third parties.
We use your Personal Data to provide you the product and services you request, communicate with you, improve your experience on the Leica Microsystems Sites, generally improve our products and services and for other internal business purposes. These uses may also include the recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of Personal Data. The Personal Data we collect about you may be stored for five years following the most recent interaction we have had with you, after which point it will be archived only for so long as reasonably necessary for the purposes set out above, in accordance with applicable laws.
If you choose to purchase a product or receive our services, we use the Personal Data that you provide through Leica Microsystems to respond to your questions, provide you the services you request and offer an optimal customer experience.
You may also receive marketing information from Leica Microsystems and related affiliates, such as offers regarding Leica Microsystems related products or services, invitations to participate in surveys about our products, or notifications about special promotions. In such cases, we will use your contact and other Personal Data to send you marketing information.
In order to discover new facts that could help Leica Microsystems better understand customer needs and help improve, develop, and evaluate product, services, materials, and programs. Leica Microsystems analyzes the information that you have provided. For these purposes Leica Microsystems does not use information that can directly identify you.
We may use the information that you provide and the information we collect automatically about your use of the Leica Microsystems Sites to monitor user traffic patterns and preferences for site improvement, analytics and optimization.
Under European data protection laws, Leica Microsystems must have a legal basis to process your Personal Data. The legal basis that applies in a particular instance will depend on the specific purpose, as described above, for which Leica Microsystems is processing your Personal Data:
We only share your Personal Data with third parties as described below. We do not sell or rent Personal Data to third parties for their own marketing purposes.
You may be provided with online advertisements of Leica Microsystems products and services on third-party websites and mobile services that are tailored to you, for example, on the basis of information that you provide to Leica Microsystems or a third-party website you are visiting, or of your browsing activity, purchases, or interests. These types of tailored online advertisements may come through several sources, such as the following:
If you contact Leica Microsystems regarding your experience in using one of our products, we may use the information that you provide in submitting reports to the designated government regulatory authority, as required of us by law.
In certain limited circumstances, Leica Microsystems may need to disclose your Personal Data in order to comply with a legal obligation or demand, such as to comply with reporting obligations to our governing regulatory authorities regarding the safety of our products, or in connection with the sale or transfer of one of our product lines or divisions, which includes the services provided through one or more of the Leica Microsystems Sites. In such instances, we will take measures to protect your Personal Data to the extent possible. We also reserve the right to use Personal Data to investigate and prosecute users who violate our rules or who engage in behavior that is illegal or harmful to others or to others’ property.
In the event Leica Microsystems decides to reorganize or divest our business through sale, merger, or acquisition, Leica Microsystems may share Personal Data about you with actual or prospective purchasers. We will require any actual or prospective purchasers to treat this Personal Data in a manner consistent with this notice.
Leica Microsystems does not knowingly collect or use any Personal Data directly from children on Leica Microsystems Sites (Danaher defines as “children” as minors younger than 18). We do not knowingly allow children to communicate with us, or to use any of our online services. If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.
You have the right to see and get a copy of Personal Data about you that we maintain as well as to ask us to make corrections to inaccurate or incomplete Personal Data about you. You have the right to receive data you have provided to us in a machine-readable format and to transmit that data to another controller. You may also request the erasure of your Personal Data or the restriction of its processing, or object to the processing of Personal Data about you. To seek access to Personal Data about you, to file a concern, complaint, or request for correction, or to opt-out of particular programs, emailing us at privacy(at)leica-microsystems(dot)com. You may also send a letter to the following address:
Leica Microsystems GmbH
Attn: Legal department
Ernst Leitz Strasse 17-37
The local Data Protection Authority is responsible for making sure that privacy law is followed in your country. For more information about your privacy rights, or if you are not able to resolve a problem directly with us and wish to make a complaint, contact your country’s Data Protection Authority.
In all communications to Leica Microsystems, please include your email address, the Web site address, mobile application, and/or the specific Leica Microsystems product to which you provided Personal Data (e.g., Leica Microsystems.com), and a detailed explanation of your request. If you would like to delete, amend, or correct your Personal Data and are contacting us by email, please put “Deletion Request” or “Amendment/Correction Request” in the subject line of the email. We will respond to all reasonable requests in a timely manner and may need to further confirm your identity in order to process certain requests.
Leica Microsystems maintains reasonable technical, administrative and physical controls to secure any Personal Data collected through the Leica Microsystems Sites. However, there is always some risk that an unauthorized third party could intercept an Internet transmission, or that someone will find a way to thwart our security systems. We urge you to exercise caution when transmitting Personal Data over the Internet, especially your financial-related information. Leica Microsystems cannot guarantee that unauthorized third parties will not gain access to your Personal Data; therefore, when submitting Personal Data to Leica Microsystems Sites, you must weigh both the benefits and the risks.
This site is owned and operated by Leica Microsystems in Germany, but the information you provide will be accessible to our affiliates, vendors, and suppliers in other countries in accordance with this policy. Furthermore, if you are visiting this site from a country other than Germany, your communication with us will necessarily result in the transfer of information across international borders. The level of legal protection for Personal Data is not the same in all countries; however, we will take the security measures described in this Policy in an effort to keep your information secure. By using this site, you understand that your Personal Data will be stored and processed in Germany and in any country to which we may transfer your information in the course of our business operations.
Subject to certain limits under California Civil Code § 1798.83, California residents may ask us to provide them with (i) a list of certain categories of Personal Data that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties. To make this request, California residents may contact us at privacy(at)leica-microsystems(dot)com.