USE OF GOOGLE ENHANCED CONVERSIONS

We use Google Enhanced Conversions as part of our online advertising activities to improve the accuracy of our conversion tracking. This feature allows us to send hashed first-party customer data (such as email addresses or phone numbers) to Google when a user completes a conversion action (e.g., submitting a form or making a purchase).

The data is hashed using the SHA-256 algorithm before being transmitted and is used solely to match conversions with Google accounts in a privacy-compliant manner. This helps us better understand the effectiveness of our advertising campaigns.

Legal Basis

The processing of personal data in this context is based on your consent in accordance with Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future.

Data Recipients and Transfers

The data may be processed by Google Ireland Ltd. and, in some cases, transferred to Google LLC in the United States. We rely on the European Commission’s adequacy decision for the EU-U.S. Data Privacy Framework or Standard Contractual Clauses (SCCs) where applicable.

Your Rights

You have the right to access, rectify, or erase your personal data, as well as the right to restrict or object to its processing. For more information, please refer to our Privacy Policy.